AURA BORA

AURA BORA

Aura Bora had a problem. Their tagline was “Drink Weird Water.” But then a company called Weird Water was created and said, “Keep using that tagline and we’ll sick our frothing lawyers on you.” Aura Bora hired me and asked, “Can you come up with a new tagline... today?” After listening to their ideas and tuning into the brand’s spirit, I said, “Welcome to Aura Bora Land.” They said, “That’s it.”

I also wrote and storyboarded a series for a national ad campaign.